Biography

TATJANA TERZIĆ
She was born on October 11th, 1968 in Valjevo, Serbia. She graduated from the Technical High School (chemical-technological department) in Valjevo, Faculty of Physical Education in Belgrade (2 years). She trained gymnastics, traditional, modern and classical dances. She has been involved in the family business for various textile finishing since childhood. She opened her first independent textile finishing workshop called Studio mode Femme in 1994, and made small unique collections that she presented by organizing mini-shows. The business was developing and in 2006 the Fashion House Donna was formed, from where the models were exported to other markets.
In 2006, she formed the Ethno Club in Valjevo, where she worked on stylizing traditional models to a modern form, combining the oldest and most modern finishing techniques. She collaborates with Craftsmen with different craft skills. The emphasis is on raising handicrafts to a higher level and bringing craft skills closer to young people, while collaborating with ethnologists, historians, designers. Especially important is the cooperation with Museum in Valjevo, KUD Đerdan from Valjevo, women's singing group Razvigore, students of faculty Singidunum in Valjevo, behind which are numerous exhibitions, fairs, cultural events, some of which are with international character.
In 2008, an office was opened in Belgrade, in Zagrebačka Street. Significant activities in the form of events are in cooperation with Cultural Centers in Lazarevac, Lajkovac, Japanese Cultural Center in Belgrade, Faculty of Technology in Belgrade and others.
In 2011, she formed the Association of Craftsmen for the Protection of Old Crafts Tešnjarska Riznica in Valjevo, where about 20 Craftsmen of various profiles were united. Tatjana worked with school-age children, children with disabilities, tourists, held educational workshops, organized exhibitions, events.
In 2014, she participated in the formation of the Movement of Eurasian Serbia, and was the coordinator of it. Tatjana organized First International Conference for the Movement at the Sava Center in Belgrade.
2015-2016. resides in Durmitor, Montenegro, where she formed a workshop, collected models and materials created among people living in extreme conditions. Participates in the raising of packs of wonderful Sharplanins (Illyrian Shepherd Dog), the oldest dog breed in this area. This is where the Ledeni project is created, which combines the knowledge and experience gained during the work so far.
Paris 2017-2019. Three years of living and working in Paris, where the entire Project crystallized, results in establishing a connection with the production of the collection in Serbia, where the whole story began.
Vilina Sita, Belgrade 2019. Collective collection, created by stylization of traditional models, during the finishing of which old and new decorating techniques are combined. The materials for making the collection are: linen, cotton, silk, wool and leather.
The Ledeni brand itself arose from many years of work, life, learning and great experience. The plan for the future exists through the need to pass on what we have best in us as a personal example of the way of life and work, persistently upgrading the knowledge in the chosen field of action.

Tatjana currently lives and works in Belgrade.