About Ledeni

Ledeni as a Brand arises from the need to combine a modern, urban way of dressing with Nature. The desire for comfort, the feeling of freedom, everywhere, wherever we are, is the desire of all of us. Modern, geometric shapes, based on the traditional approach to modeling, are the basic characteristics of this Brand. The materials are mostly natural, with a small dose of those that increase comfort. The decision is that all the above principles be applied, above all, to the white shirt, men's and women's, as a tribute to a piece of clothing, ubiquitous in every segment of life, to every person on our planet. The entire Ledeni Collection has several lines, which will be visible over time and will be presented through unique mini collections. Uniqueness and personal touch is in all of us.

Creative Team

Jovana Petrović

One of the Founders and a permanent Consultant on the Project,
Graduated textile designer

Goran Matović

Graphic Designer

Suzana Stojković

Web designer and Editor of Magazine
Born in Belgrade in 1993. Graduated Digital Artist, finished master studies and gain title MA of Digital Arts and Media in 2019. For Suzana, Ledeni is a unique Project, in which she sees the whole process – from the idea of making models, to their presentation in different places, on people and at fashion shows, both as material and spiritual process. Special team dynamics, handwork, conversations, sketches, transformation from thought to tangible matter – gives Ledeni a special way of development and presentation of its Being to the World.

Tomislav Ostojić

Marketing Coordinator,
Graduate of the Faculty of Sports and Physical Education

Stefan Andrić

Photographer and Stylist

Jelisaveta Vračarić

Born in Belgrade in 1996. Graduated textile designer. She completed a master’s degree in academic studies at the Department of Painting in 2021. The greatest area of interest is reflected in the research of the traditional Japanese technique Batik. Constantly looking for a freer approach to art and design. She considers Ledeni to be just such a brand, imbued with tradition, as well as the free spirit with which these models were cut and designed.

Tatjana Terzić

Founder / Modeler / Coordinator
Tatjana was born in Valjevo in 1968. She has been involved in the family business for various textile finishing since childhood.
She opened her first independent textile finishing workshop called Studio mode Femme in 1994, and made small unique collections that she presented by organizing mini-shows.
The business was developing and in 2006 the Fashion House Donna was formed, from where the models were exported to other markets.

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